Innovation and project management

The concept is pure and simple: everything comes from one source: planning, finance, construction and marketing. The advantage is clear: if someone plans a hotel and does the marketing at the same time, he’ll pay attention to the typical problems that may occur at a later stage of business operations. The key is to learn from experience without repeating mistakes. Every new project has to be targeted towards a specific purpose and a specific environment. The history, location, current positioning and business culture are among the factors that need to be taken into account. Individual creativity and thorough research are part of the pre-planning stages which are as important as the constant search for new solutions to old problems.